Storm the Door
A Roofing Contractor's Psychological Sales Playbook
My Proven Methods
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"Objections are rarely logical. They're emotional shields. You don't overpower shields. You lower them."
What's Inside the Playbook
Frame Control & State Control
The two forces that determine whether you close or get shut out — before you knock a single door.
The Master Frame
Stop being a roofer. Become a risk advisor, asset protector, and claim specialist. That reframe changes everything.
The Mirror Effect
Match their energy, speech pace, and posture. FBI negotiators use this. Therapists use this. Now you will too.
The Door Approach
Social proof, the assumptive move, and the double-bind question — the exact sequence for the first 30 seconds.
The Post-Inspection Close
Word-for-word script for when you come down off the roof. Position yourself as their attorney, not their contractor.
10 Objections — Fully Scripted
Every objection from 'I'm not interested' to 'I'll think about it' — with the exact language to lower the shield.
10 Psychological Principles
Micro-commitment ladder, walk-away power, identity alignment, scarcity without hype — the advanced framework.
Bonus: 10 AI Prompts
Copy-paste prompts for door hangers, follow-up texts, adjuster emails, Facebook posts, and more.